Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of analytics choices and decisions.

Everyone wants some level of personalization when they visit a website, a mobile site, whatever. Even anonymous users expect some level of it. And that means tags, in some form, need to be on web ...

After AOL’s and Google’s respective acquisitions of Convertro and Adometry, the space held by independent marketing attribution vendors immediately shrank. Remaining companies include Visual IQ, C3 ...

Use a tag management system (TMS) in retargeting to run A/B tests on vendor activity and cookie pools. Use a TMS in your affiliate marketing to track conversion rates in one platform. Keep in mind ...

Single point of failure (SPoF) sounds like an aeronautical term related to NASA's Mars mission, but it's not. It refers to problems in Web site tag management systems (TMS). TagMan, which offers a TMS ...

Ensighten’s acquisition last week of rival tag manager TagMan underscored the interest in the backend technology. While tag management systems (TMS) still have implications for IT staff, increasingly ...

Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag ...

Retailers must deploy and manage complex technical environments that include a plethora of “tags,” or lines of code that include everything from HTML to JavaScript, pixels and digital data. These tags ...

SAN FRANCISCO--(BUSINESS WIRE)--Atlan, the pioneering active metadata platform, has launched Tag Management, accelerating the shift of data governance to the left. As the modern data stack continues ...