After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

Discover the rise and fall of one of the first diet sodas. The '80s classic has since been discontinued but remains a ...

Fans of the iconic diet soda Tab are rallying to bring it back, five years after Atlanta-based Coca-Cola discontinued the beverage. A group of loyal Tab enthusiasts has launched a campaign to revive ...

The FINANCIAL — The Coca-Cola Company will retire select underperforming products by Dec. 31 – including TaB diet soda and ZICO coconut water in the United States – as part of a global portfolio ...