New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and ...

YouTube TV will add 10 genre-specific plans next year, starting with one dedicated to sports. The idea is to allow people to subscribe to channels or genres they watch most. If you don't want to pay ...

After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. The combined outlay for the top 10 brands in October weighed in ...

The shape of television media is changing, as consumers shift from linear TV to connected TV and the opportunity of TV advertising becomes more addressable. This transition has prompted a debate about ...

Television’s top draw grew became even more important as NFL TV ad impressions grew 12% and college football jumped 16% in Q3 2025 compared to Q3 2024 When you purchase through links on our site, we ...

Despite continued uncertainty and mounting regulatory challenges, pharma TV ad spend topped $7 billion through the first 11 months of 2025. Recently released data by iSpot.tv found that the ...

C-SPAN’s three public affairs channels will be added to YouTube TV later this year as part of a new partnership between the nonprofit network and Google-owned YouTube. The agreement, announced ...

It’s well known that, more than ever, consumers of video content are turning to digital and streaming platforms and watching it on screens of all sizes. It turns out it is now a global phenomenon — ...

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...