As far as iconic branding goes, Nike’s swoosh is in a league of its own. Through some unknowable combination of innovation, good business and sheer luck, the instantly recognizable checkmark-esque ...

Brand logos have become synonymous with status, class, and even culture. Nike's iconic slogan and its swoosh logo became a symbol of motivation and started a global culture of getting what you want ...

The Nike Swoosh is one of the world’s most recognizable brand logos. Its value to the company is priceless, but if you prefer to think in hard numbers, Forbes estimated that the Swoosh logo alone was ...