Whether you're part of a big, high-tech marketing automation company or a mom-and-pop shop selling widgets out of your garage, positive user reviews and testimonials are invaluable to your business.

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

It’s a privileged position, writing a B2B case study. Not only am I entrusted with my client’s own client relationship, but the customer will often take the opportunity of talking to a third party to ...

Everybody knows about the pay gap but apparently, there’s a job-interview gap, too. Researchers at Universitat Pompeau Fabra in Spain used fake resumes of equally qualified men and women to apply for ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Despite the headlines about layoffs, now is a great time to ...