Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

By 2027, competitive advantage will belong to institutions that embrace hyper-personalization, platform consolidation, and ...

Some of the world’s largest companies and countries are working to reduce their carbon footprint, and according to a Climate Impact Partners report, 42% of the Fortune Global 500 have delivered or ...

The U.S. Environmental Protection Agency (EPA or the Agency) recently released a “Draft National Strategy to Prevent Plastic Pollution.” 1 Depending on its ultimate composition, the final strategy ...

Organizations deeply committed to diversity, equity and inclusion (DEI) work understand it's a long game. DEI is a journey rather than a destination. Yet, having tangible priorities and expected ...

The U.S. Plastics Pact, a consortium led by The Recycling Partnership and World Wildlife Fund (WWF) as part of the Ellen MacArthur Foundation’s global Plastics Pact Network, has released a national ...

One of the significant trends in healthcare over the past several years has been the steady increase in health system employment of physicians. In fact, for the first time more physician practices in ...

Using a multichannel approach to messaging in your CRM strategy—rather than relying on a single channel to communicate and engage with prospects—can paint a clearer picture of the entire customer ...

Explore ways of building a digital strategy and identifying the trends that make the biggest impact in government. Digital transformation in government can seem impossible, but how can an ANZ ...

A majority of mergers and acquisitions in the healthcare industry result in questionable success. From 1998 to 2008, only 41 percent of approximately 220 hospitals in hospital acquisitions analyzed ...

As I write this column, the U.S. Bureau of Labor Statistics just released a bad jobs report and the stock market tanked. I’ll be honest, this news has me considering whether I should postpone ...

Grindr aims to establish four successful direct-to-consumer businesses each making $15-30 million in 2028, an internal ...