All eyes are on Apple's AI strategy as the smartphone giant gets ready to report Q1 earnings

Apple's AI strategy draws attention as it prepares to report Q1 earnings. Analysts predict potential stock rally if AI plans impress investors.

Inside my unique passive income strategy on Apple (and how you can easily mimic it with this ETF)

I'm using my Apple shares to generate more passive income.

Why Apple is Quietly Winning the AI Race & How Microsoft Got it Wrong

By moving model runs to iPhones and Macs, Apple cuts reliance on data centers and lowers energy use, so you get quicker, ...

Apple earnings recap: Tim Cook talks 'staggering' iPhone demand, memory shortage, and China rebound

Apple's stock rose after hours on iPhone revenue that handily beat Wall Street's estimates. CEO Tim Cook talked China, AI, and the memory shortage.
The Financial Express

Apple promotes John Ternus to oversee design strategy: Does this hint at end of Tim Cook’s time as CEO?

Ternus acts as the bridge at the executive level, guiding high-level design decisions, aligning hardware and software visions ...

Apple @ Work: Apple’s bet on local AI was right, but our management tools will need to evolve

Password’s 2026 report validates Apple’s local AI strategy but warns that MDM is no longer enough to secure the "Agentic" ...

Tim Cook expands John Ternus’ role to oversee Apple design strategy: Report

Apple has reportedly appointed John Ternus as the executive overseer of its design organisation, expanding his role in ...

Apple’s High-End M5 MacBook Pro Delay: The Real Reason Behind It

Apple delays its M5 MacBook Pro launch to February 2026. Discover the reasons, features, and what this means for Apple’s ...