First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Straight hair styling opens up a world of new, sleek hairstyles that can change your personal style. With various straightening techniques, the look you want is achievable, whether for a day or for ...

We consulted pros to explain the various types of perms, the step-by-step process, and the best way to maintain your curls. Mint Images/Getty Images The world of perms is undeniably complex. Not only ...

For 20 years my most earnest wish was for straight hair, especially during summer, when simply thinking about sea spray caused my curls to explode. Nothing could contain the prodigious frizz, not blow ...

No doubt fear of the dried-out frizz of big ’80s hair was enough to cause many to swear off perms forever. So, while a revolution in permanent waves started nearly a decade ago in Asia, here, the ...

Want to hack your hair texture? Read this. The world of perms is undeniably complex. Not only do they involve a chemical process that borders on scientific, but they encompass an array of ...

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...