Greg Logan, owner and founder of Narrativity, publishes a 228-page workbook that translates film industry storytelling ...

The latest Adobe study has shown that almost 75 per cent of APAC marketers said their priority was to strengthen their digital marketing content strategy, compared to a mere 36 per cent in the ...

Have you heard marketing analysts talk about using more informal ways to market products and services? Perhaps one that involves creative narratives instead of line-by-line scripts? Chances are you ...

An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

Are you tired of the same old marketing strategies that yield average results? Do you feel like you're just digging a hole in dry sand? If you're looking for a fresh perspective on B2B marketing and ...

This best practice guide, produced in partnership with marketing consultant and B2B trainer Joshua Morse, is a complete resource for any B2B marketer looking to fulfil their storytelling potential. It ...