Canadian lawmakers are hearing there are lessons to be learned from other countries that could help them as they consider federal regulation of sports betting-related advertising. The Senate of Canada ...

In a bold move to modernize advertising in live sports, Paramount+ has announced the introduction of guaranteed programmatic placement for select ad units during major sporting events. This innovative ...

The tech giant is betting that new sports, new products and new audiences can grow its live sports ad biz. By Alex Weprin Senior Editor 2024 will be the year of advertising for Amazon and its Prime ...

An unrivaled audience, hardcore fandom and good timing could help some media companies boost their bottom line at a time when the rest of the market is down. By Alex Weprin Senior Editor As major ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

A Canadian lawmaker is renewing an effort to create national guidelines for advertising sports betting, which would include a focus on reducing the number of ads altogether. Ontario Senator Marty ...

Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control ...

Google has set the stage for a transformative change slated for July 15, 2024, providing a roadmap to extend Google Ads to daily fantasy sports (“DFS”) operators and lottery courier services across ...

Paramount Global wants to start a new game in sports advertising. In an era of streaming, sports broadcasts command some the highest ad prices in the medium. Now Paramount wants to broaden the playing ...

London High Court of Justice finds infringement of AIM Sport’s patents by competitor SupponorHigh damages payable by Supponor and its usersn the billion-dollar market for virtual sports advertising, ...