Sony has long adopted a ‘cover-every-base’ approach to its marketing strategy. Its business model since its DSLR days has seen the brand flood the market with an array of outwardly similar models, the ...

With the launch of the A7S III, Sony proved that it still rules the full-frame mirrorless camera market, despite impressive rival products from Canon. On the APS-C side, however, it keeps building the ...

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Small and light, even with a lens. Fantastic 61-MP sensor with great detail. Best-in-class autofocus and subject tracking. Solid video features. Ergonomic, comfortable design. Good battery life.

Imaging powerhouse Sony has decided to go all in and announce two cameras and a lens at once. The cameras expand the Alpha 7C series, moving the line from a single, do-it-all, full-frame camera to two ...