The growth of connected TV advertising isn’t simmering down anytime soon, even if most of the key ingredients are scattered or missing – like, say, an industrywide standard for campaign measurement.

The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

Rohde & Schwarz announced that RF and microwave component manufacturer RF-Lambda has chosen the company’s R&S ZVA vector network analyzer and R&S FSW signal and spectrum analyzer after an in-depth ...

Two new optical-detector ICs from Hamamatsu Corp can help you with proximity- and position-sensing challenges. The S8158 circular-position-sensitive IC detects the angle of light that is incident to ...

(via PBS Space Time) The mystery of what happens when we go from a superposition to a definite state is known as the Measurement Problem, and it’s arguably the most mysterious outstanding problem in ...