Just like with Facebook, your wallet may soon be the best way to ensure exposure for your company on Snapchat. As brands continue to learn how to make the most of Snapchat as a marketing platform, the ...

Algorithm tiffs between social platforms and users is something the marketing community has seen before. Last December, Twitter tested showing tweets based on curation rather its organic chronological ...

Algorithms and social media are bad, unless they're good, according to Snap CEO Evan Spiegel. Yes, quite confusing, but that's exactly what the cofounder of the app Snapchat argues in his first-ever ...

Earlier this month, Snap shared a letter with investors stating the company would focus on updating the Snapchat app to make it easier to use. This announcement came on the heels of a disappointing ...

Big changes are headed for Snapchat. Yesterday, speaking during Snap's Q3 earnings call, CEO Evan Spiegel teased a major redesign, saying the company was in the midst of "redesigning our application ...

When Snapchat was first pitched as part of a Stanford mechanical engineering class, the course’s horrified teaching assistant openly wondered if the app’s creators had built a sexting app. Less than a ...

Top Utah officials are suing Snap Inc., which owns the social media platform Snapchat, and accusing it of creating an algorithm that makes the app addicting to children, as well as enabling the ...

Digiday reports that Snapchat has been working on an algorithm to curate content produced by brands and publishers since the beginning of the year. Snapchat would join Facebook, Twitter, and Instagram ...