Snapchat's user growth is primarily outside profitable markets, with no notable DAU growth in North America or Europe over the past two years. The company faces long-term solvency risks, with ...

There are other platforms taking social media advertising for businesses by storm, namely Snapchat and TikTok. For instance, TikTok is becoming a powerful marketing player and has grown in ...

Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 – albeit at modest levels compared to Big Tech peers. According to WARC ...

An investigation by The Drum found that while Snapchat’s recent hires and product investments have resurrected interest in its potential as an advertising platform, most marketers are looking ...

The aim of our session was to demystify and contextualise Snapchat’s role in a brand’s social media strategy. Here are five takeaways from our masterclass session… 1) You can use your brand voice to ...

Snap Inc. is continuing investors’ roller-coaster ride with another stomach-churning plunge downward. The parent company of Snapchat missed Wall Street forecasts for the first quarter, reporting a 7% ...