Think back to the days when you’d see those corny TV commercials that advertised what seemed to be magic transformative fitness devices, promising to completely change your body in a matter of weeks.

Around six months ago, Slendertone - the Irish fitness company known for its corny TV infomercials promising six-pack abs in mere weeks - launched a new toning belt device, called the Abs8. Now, ...

We all love a bit of a shortcut. I mean, why wouldn’t you? It gets you where you want to go with less effort and in a quicker time. Shortcuts in health and fitness, however, are usually a bit rarer.

The Galway-based Bio-Medical Research Group (BMR), which makes the Slendertone and Flex Belt muscle-toning belts, recorded pre-tax profits of just over €1m last year, up from €650,000 in 2017.

The Galway-based Bio-Medical Research Group (BMR), which makes the Slendertone and Flex Belt muscle-toning belts, reported an operating profit of almost €2.3m in 2017 after a loss of €8.4m the ...