OpenAI’s efforts to turn ChatGPT into a go-to personal shopper are off to a slow start. Challenges with wrangling product ...

If the ads you see in December feel a little too accurate, you are not imagining it. The holiday shopping season is the busiest time of the year for retailers and for data brokers. These companies ...

The holiday season is the happiest and riskiest time of year to be online. As millions of us gear up for Black Friday and Cyber Monday deals, scammers do the same. Every year, they target holiday ...

Amazon Ads will give brands access to the past five years of their customer shopping data signals within the Amazon Marketing Cloud (AMC), up from 13 months until today, extending measurement ...

Before they click “buy now,” consumers can access a robust competitive analysis that used to take marketers weeks to compile. As we plan budget tradeoffs for Q1 2025, consumers are scrutinizing right ...

Shopping and food delivery apps, notably Amazon Shopping and Wish, are most data-hungry. Amazon Shopping collects most data points in its category, Wish leads in linking and tracking user data. On ...

In this special guest feature, Jenne Barbour of Teradata gives us her insights into the business cases for utilizing big data in the retail space. Jenne Barbour leads solutions strategy for Teradata ...