Google is intensifying its efforts to counter ad blockers, particularly on YouTube, by experimenting with server-side ad injection. This method embeds ads directly into video streams, making them ...
The IAB Tech Lab is having its Howard Beale moment with the web browsers. “We’re mad as hell, and we’re not going to take it anymore,” said IAB Tech Lab CEO Tony Katsur. Through excessive limitations ...
Server-side ad insertion (SSAI), also known as ad stitching, is emerging as a key method for video publishers to mitigate ad blocking and boost video playback across devices. Though the technique is ...
YouTube appears to be stepping up its long war on ad blockers this week. The creator of SponsorBlock, a crowdsourced ad blocker, posted a tweet on Wednesday claiming YouTube is experimenting with ...
Post updated on 6/14 to add a comment from Google confirming the reports about experimentation with alternative ad injection methods. YouTube reportedly now injects ads directly into video streams to ...
Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...
In today's over-the-top (OTT) world, ad-supported OTT video is irrevocably siphoning viewership from traditional broadcast television viewing. The shift from broadcast to unicast formats allows ...
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