mislead you. After many years of steady tournament use, this plastic worm has long been one of the best bass lures . The Senko and its twin, the YUM Dinger, both offer a truly natural performance ...

Soft plastic stick baits are among the most versatile and effective lures available. They can be rigged in various ways and fished within inches of the surface out to 20 feet or more. Popular ways to ...

New baits are one of my favorite categories of products. They fill anglers with dreams of finding the lure that will result in a fish on every cast. Is that realistic? No, but it’s fun to dream. And ...

As an angler, have you ever had an idea on how to improve, or create a new fishing lure, one that you’re sure is a breakthrough and that’s never been thought of before? My grandfather’s tackle box was ...