LIV Golf lost one of its star players as Brooks Koepka moved out. The five-time major champion was contracted till 2026. But LIV Golf and Koepka “amicably” agreed on the separation. For about five ...

DORAL — As negotiations between the financial backers of LIV Golf and the PGA Tour approach two years, new LIV CEO Scott O'Neil said his league is not dependent on a deal. O'Neil, speaking to a group ...

DORAL — LIV Golf pushed its brand for the first three seasons by adopting the "Golf, But Louder" slogan. With Scott O'Neil taking over as CEO in 2025, that slogan has been softened. "(We're) moving ...

Scott O’Neil wants the golfing world to believe that LIV Golf has entered its stable, sustainable era. O’Neil speaks in the language of growth and strategy, pointing to sponsorships and structure ...

MIAMI — Not long after Abraham Ancer finished on the 18th green at LIV Golf Adelaide, his captain Sergio Garcia was there for a huge hug. The Fireballs GC won the team event but Ancer's finish — a ...

Scott O’Neil has been on the job as CEO of the LIV Golf League for just over three months. In those three months, O’Neil has been pleasantly surprised with the depth and breadth of the league outside ...

After eight successful years guiding Harris Blitzer Sports & Entertainment (HBSE) through exponential growth and expansion, CEO Scott O'Neil has elected to step away from the organization in order to ...

LIV Golf, the Saudi Arabia-backed golf league, has softened its slogan from "Golf, But Louder" to "Long LIV Golf." DORAL — LIV Golf pushed its brand for the first three seasons by adopting the "Golf, ...

LIV Golf CEO Scott O'Neil stated that LIV Golf is not reliant on a deal with the PGA Tour. DORAL — As negotiations between the financial backers of LIV Golf and the PGA Tour approach two years, new ...