The Sanrio universe is getting a lot bigger.

Sanrio is releasing 12 brand new characters and they are going to be good enough to end Kuromi and Hello Kitty's favorite character reigns.

Sanrio will release merchandise of its mascots dressed up like iconic monsters from Yu-Gi-Oh 5D's. They'll come out in Spring 2026.

Dreams, the company behind Sonny Angel and Smiski, will release Hello Kitty and Friends Hippers figures of peeking Sanrio ...

When Hello Kitty was first proposed in the 1970s, executives at Sanrio worried the character was too simple and too childish ...

In his new role as CEO, Takiguchi will guide Sanrio in advancing its strategic vision, strengthening the brand's cultural relevance, engaging new generations of fans, and driving innovation across ...

PLAVE talks with FOX LA to discuss their Sanrio characters collaboration, new single album “PLBBUU,” and the heartfelt ...

During Sanrio Super Brand Day, all participating licensees achieved significant results. At midnight on August 28th, a large number of fans flocked to the Sanrio Tmall official flagship store, and the ...

She's one of 450 characters developed by Japan's Sanrio Group, but she's by far most popular -- the embodiment of what's known in Japan as Kawaii, or the culture of cute. Her image adorns some 50,000 ...