The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce cross-site and cross-app ...
With third-party cookie deprecation in Chrome beginning next year (so says Google, at least), buyers are finally building frameworks to test the Privacy Sandbox APIs ...
This phase encompasses rigorous testing of the Protected Audience API (PAAPI), Topics API and Attribution Reporting API (ARA) at no additional cost to advertisers. NextRoll’s efforts focus on testing ...
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