The SRAM pART Project in Park City, UT is the fourth incarnation of the bike part sculpture charity auction, which was also held in Chicago, New York City, and Salt Spring Island in British Columbia. ...

New SRAM TT aero-specific hydraulic disc brakes for RED, Force, and Rival. Plus short RED cranks down to 150mm & more!

SRAM launches a range of new products in the form of shorter crank arms, aero TT brake levers and some updated hardware ...

Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

The aerosensor aerobody ($389) attaches to a bike’s stem or bars and uses lasers to detect changes in a rider’s head and ...

Thirty-one years after he founded bike-parts maker SRAM, Stan Day has stepped down as CEO. This week, he handed over the job to Ken Lousberg, a veteran manufacturing executive who joined the company ...

A new 13-speed SRAM Red XPLR AXS groupset has been spotted at the 2024 Unbound gravel race. When SRAM recently launched its flagship Red AXS groupset, a gravel variant was curiously omitted. Now Red ...

If you're a cycling enthusiast, you've probably seen plenty of bracelets made from bike chains, clocks made from chain rings, or other items constructed by local hobbyists from cast-off components.

Sometimes my personal interests lead me to learning about some really great companies. I’ve been a serious bicyclist since age 13 (that’s a long time), and I worked as a bike mechanic ages ago, and ...