Bulk SMS marketing has been around for years, yet in 2025 it is still quietly outperforming many “new” digital channels.

Buzz (or ding)! A new text (SMS) message lights up your phone, and you see it’s from a brand you recognize. In most cases, whether you click the link or type “stop” depends largely on how that message ...

SMS marketing represents an opportunity for personalisation in a world of mass media. Transitioning away from its traditional use as a push-based tool for mass awareness, the future of SMS and ...

In the rapidly evolving digital era, SMS marketing has emerged as a powerful option for businesses, providing fast, straightforward means to reach customers. SMS marketing consists of sending ...

SMS is a must-have channel for everyone looking to stay ahead of marketing trends. Shoppers today are searching for engaging mobile-first experiences, and brands that succeed in delivering those ...

NEW YORK, Nov. 30, 2025 /PRNewswire/ -- Consumer365 has recognized Mailchimp as the Best SMS Marketing Service for 2025, highlighting the platform's ability to help businesses strengthen customer ...

Competition to win the hearts, minds and appetites of guests in the hospitality industry is at an all-time high. With no shortage of delicious, dynamic food offerings being served in beautifully ...

Do you have any idea what the SMS open rate is? Ninety-eight percent. That's more than double the rate of emails, which is said to hover at around 42.35%. These numbers go to show just how relevant ...