DoubleVerify, a digital media measurement and analytics service, says a recent test found that advertising content continues to “play” while a TV set is off. The company says this happened in “one of ...

PASADENA, Calif.--(BUSINESS WIRE)--As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase ...

A+E Global Media, a media and entertainment company, will donate premium advertising inventory to nonprofits through a partnership with AdGood, a seven-month old nonprofit focused on connected TV ...

PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...

Hot: Performance-based marketing on connected TV. Not: CPM-based pricing for CTV campaigns. On Wednesday, app marketing platform AppLovin added CTV supply from streaming video distribution platform ...

A new study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure they deliver on objectives. Commissioned by omnichannel advertising ...

Did you know you can do CTV (Connected TV) advertising from your LinkedIn Advertising account? Well, you can, and before you think that running B2B ads on streaming services won’t work, you might want ...

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its ...

StackAdapt, the multi-channel programmatic advertising platform, announced new advancements in its connected TV (CTV) capabilities, strengthening its CTV offering to provide greater transparency, ...

CTV advertising is the latest evolution in digital advertising to suffer from measurement whiplash. Advertisers have rapidly embraced new streaming ad technology but their measurement approach hasn’t ...