Rolex has raised retail prices again for 2026, extending a long-running strategy that has steadily pushed the brand further ...

At around the 10-second mark in the video, a watch’s profile can be seen to feature a smooth bezel and crown guards. There’s nothing in the brand’s current catalog like it — in fact, nothing from the ...

Rolex spent years watching speculators turn its steel sports models into lottery tickets, but the balance of power is shifting. The brand is now using data, pricing and distribution levers that look a ...

Demand stays hot, supply stays disciplined, and resale keeps the pressure on, which is why Rolex is so expensive.

For a while, it seemed as if the bubble would never burst. From the start of the pandemic and, especially, over the past eight months, resale prices on the most collectible modern Rolex models kept ...

Coming off a "hype watch"-fueled 2023, luxury Swiss watch giant Rolex is taking a step back with toned-down debuts for 2024, mirroring a watch market that’s returning to normalcy. The Watches and ...