1. Retail media networks expand beyond incrementality to support full-funnel advertising: As retail media networks improve ...
Retail is entering a new phase of digital maturity, one where AI isn’t just a tool to optimize processes, but the engine ...
Leading Retail Media Ad-tech Company's Deep Dive Analysis Shows the Single Biggest Growth Opportunity Isn't Finding New ...
FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ...
The platform, among the first major retail media networks to pilot Amazon’s Retail Ad Service, has drawn in 175 new brands ...
Retail media networks have moved swiftly from concept to core revenue stream. After building out the foundational tech stacks needed to support on-site sponsored search and display and unlocking ...
Retail media networks are feeling the squeeze. The growth that defined the early RMN era is cooling as sponsored search reaches saturation and CPG advertisers reassess their investment strategies. To ...
Iceland Foods is rolling out “UK first” sensor-based technology throughout its retail media network, as it seeks to bolster ...
Iceland Retail Media, the retail media network operated through Iceland and The Food Warehouse, is now collaborating with STRATACACHE, the global leader of ...
As retail media matures, attention will move beyond top-line revenue to a sharper focus on margin. Retailers will look more ...
Kevel Continues to Strengthen its Position as a leader in Retail Media Innovation with the Appointment of Jaclyn Nix as Chief ...
Across the retail industry, artificial intelligence is no longer viewed as an experimental capability or a future-state ...