One company has exclusive rights to the source of the iconic pigment—a copper mine’s supply of iron deposits that may last just a century more Clarissa Wei The color, known specifically as Falu red, ...
"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...
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