Images shape how people recognize, remember, and trust brands long before a single sentence is read. A logo glimpsed on a ...

A new study has revealed that neural inhibition and balanced neural activity in a specific area of the brain is required for recognition memory. The findings could help provide better understanding of ...

Oxytocin, a naturally occurring chemical in the brain, plays a crucial role in various cognitive functions, including memory. A recent study revealed that the activation of neurons in the ...