Real-time marketing refers to techniques adopted to engage customers on-the-fly based on their recent behavior and a specific action taken by them. Traditionally, this type of marketing has seen the ...

Real-time marketing has become one of the buzzwords of the last 12 months and there are many brands and clients who are looking to get in on the action. There is a risk however that it could easily ...

en wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in the world of the Oscar contender Everything ...

Mondelez, the parent company of brands like Oreos and Cadbury, has inked a deal with Twitter that will allow its teams in the UK, US, India and Brazil to analyse the effectiveness of its social media ...

As Richard Braddock sees it, customer loyalty is every bit as important on the Internet as it is in the real world — and is his case, a little more so. Braddock, chairman and chief executive officer ...

Traditionally the domain of B2B marketing, real-time intent data is poised to breathe new life into B2C marketing approaches. The Fast Company Executive Board is a private, fee-based network of ...

Data-as-a-Service (DaaS) provider DataMentors has launched a Marketing Cloud intended to provide marketers with first- and third-party data and analytical insights to create accurate customer journeys ...

Have you ever wondered how some companies are able to consistently send millions of highly targeted, personalised emails in realtime? The very nature of email makes sending realtime, personalised ...

In marketing, the convergence of data science and artificial intelligence is not just a trend; it's a revolution. This powerful synergy transforms how businesses predict market trends, understand ...

Wilen New York, a leading full-service direct marketing agency, is unveiling its unique marketing and analytics tool, Where’s My Marketing, this week at DMA 2013. Where’s My Marketing provides direct ...

‘Real-time’ marketing, enabled by digital and social channels, promises to create dynamic new customer engagement opportunities for B2B brands – but how practical is it? This topic was explored in a ...