Elementary and middle schools in the Pittsburgh area are flooded with a new toy. Girls and boys are spending hours creating bracelets and other things with the Rainbow Loom."It's a phenomenon,” said ...

Rainbow Loom is not just a craft set. It may also be a portal to digital literacy. When I recently bought Rainbow Looms for my two sons (6 and 8), I discovered that this is really a tangible/virtual ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

If you’re the parent of preteen girls, your house may be overrun with tiny colorful rubber bands. They’re everywhere and they’re the latest fad: the Rainbow Loom (formerly known as Twistz Bandz.) The ...

A company that sells Rainbow Loom, a toy that transforms colorful rubber bands into intricate bracelets, key chains, rings and accessories, rose from humble beginnings to a profitable pop culture ...

A girl works on a Rainbow Loom at her home in Wichita. The toy, engineered by two former Wichita State students, has become wildly popular and inspired several copycat versions. Travis Heying File ...

Of all the new toys this year, this one looms large. Low tech but high on creativity, the Rainbow Loom has kids hooked —spending hours after school and on weekends making bracelets weaving together ...

WEBVTT 3 Okay -- you've witnessed The Frenzy! From Beanie Babies-- to Furbys And even Tickle me Elmo! The must have toys have driven people Crazy. And guess what -- There's a new obsession tonight. A ...