REI hires former Nike, Athleta exec as its new CEO with mandate to turn around the outdoor retailer

The former Athleta CEO will have to work hard to restore employee morale.
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REI CEO Mary Beth Laughton on How the Co-op is Changing, Ecommerce and AI

REI CEO Mary Beth Laughton took the stage at NRF 2026 at Javits Center in New York City on Sunday, marking nearly one year since she took the helm of the outdoor retailer. In a conversation with Fast ...