December Core Update: More Brands Win “Best Of” Queries

Early analysis of Google's December core update points to gains for specialized sites over generalists. News publishers saw ...
Search Engine Land

What Google’s query matching update means for future PPC campaigns

“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last ...
Search Engine Roundtable

Google: We Do Not Delete Queries & Replace Them With Better Monetized Ones

Wired had a piece named How Google Alters Search Queries to Get at Your Wallet. That piece wrote, "Google just flat out deletes queries and replaces them with ones that monetize better." Danny ...

Google Search Tests Blue Send Button In Query Box

Google is testing a blue "Send" button in the search query box on its home page. When you type in your query, you can click ...
Business Insider

A Lady Gaga Google Search shows how AI is upending the world's most profitable online business. 'Site owners are terrified.'

Google Search has been essentially the same for more than 20 years. Generative AI is bringing some of the biggest ever changes to Google Search. BI tracked some of these changes over several months to ...
Search Engine Land

How Google Search and ranking works, according to Google’s Pandu Nayak

Pandu Nayak testified at the U.S. vs. Google antitrust trial back in October. All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times. Then AJ Kohn ...
Searchenginejournal.com

Get Started With GSC Queries In BigQuery

This SEO approach to BigQuery answers the question: What do I do once I connect BigQuery to Google Search Console? Let's find out! BigQuery has a number of advantages not found with other tools when ...
PC World

Google is now testing AI audio clips to answer your search queries

Last fall, Google launched the Audio Overview feature for its AI tool NotebookLM, which allows you to AI-generate a podcast where two AI voices “discuss” the content of your documents. Now Engadget ...
InfoWorld

Google adds natural language query capabilities to AlloyDB

At its Cloud Next conference, Google is showing off a new AI engine for AlloyDB that enables developers to embed natural language questions in SQL queries. Google is enhancing AlloyDB, its fully ...
TechCrunch

Google Search ads will soon automatically adapt to queries using generative AI

Google is going to start using generative AI to boost Search ads’ relevance based on the context of a query, the company announced at its Google Marketing Live event today. Last year, the tech giant ...
CoinTelegraph

Solana devs billed $5K for single query via Google Cloud’s BigQuery

Blockchain developers are sharing “horror stories” related to eye-watering bills received from Google Cloud’s BigQuery service, including a developer who was suddenly charged a total of $15,000 for ...