Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

Research is an important part of operating a business. Whether the research is for marketing purposes or to determine future possible growth, research helps a business plan its course. Two types of ...

Opinions expressed by Entrepreneur contributors are their own. If you run a business, you are likely aware of the importance of data. Nearly every company out there utilizes data to make decisions.

Question: We’re three marketing and advertising professors at an Association of Marketing Educators (AME) member school of business. We learned about your talk at the College of Business, De LaSalle ...

Tim Smith has 20+ years of experience in the financial services industry, both as a writer and as a trader. Amanda Jackson has expertise in personal finance, investing, and social services. She is a ...