Qualitative data collection in social research encompasses a range of methods designed to capture rich, contextualised insights into human experiences, meanings and social processes. Core approaches ...

Background The increasing global burden of long-term illnesses necessitates high-quality data to inform effective interventions, particularly in low-resource settings. Despite the critical role of ...

This UNHCR guidance note provides key considerations to inform the selection of participants for qualitative data collection through Focus Group Discussions (FGDs) and Key Informant Interviews (KIIs).

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...

Anthropic, the company behind the generative AI tool Claude, claimed in March 2026 that it used an AI interviewer to conduct “the largest and most multilingual qualitative study” ever done. The AI ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Innovative technologies of the Fourth Industrial Revolution (4IR) are transforming and modernizing the way data is generated, collected, and analyzed across different industries and fields of study. 1 ...