The CPG holding company Kellanova, which owns Pop-Tarts, Pringles, Eggo and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase data to snack on. The person who’s ...
In 2025, despite a lot of negative economic headlines, mortgage purchase application data has shown positive year-over-year growth for 14 consecutive weeks. In today’s MBA purchase application survey, ...
I have been tracking purchase application data for over 14 years, and 2025 is likely the most confusing year for market participants that I have ever experienced. After today’s report of 22% year-over ...
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