Generative artificial intelligence (AI) is a hot topic, with countless new tools and applications hitting the market on a regular basis. Among the most talked about of these new AI tools is ChatGPT, a ...

The field of public relations (PR) is in a state of continuous development, and the application of artificial intelligence (AI) is playing a significant part. PR practitioners are gaining insights ...

Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...

AI tools continue to rapidly change the way public relations professionals work – making it easier to brainstorm ideas, draft content, personalize outreach, and measure results. Whether you’re looking ...