This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter’s approach. Near field communication (NFC) ...

When Apple launched iBeacons in 2013, proximity marketing became the industry’s favourite trend. With the right technology, this hyper-localised strategy was supposed to bridge the divide between ...

Jon has more than 20 years’ experience managing complex technology and business change projects across different market sectors, including retail, banking, and hospitality and leisure. Jon joined ...

Beacon technology is the latest innovation in proximity marketing, providing both B2B and B2C marketers with new opportunities to deliver better experiences for customers. Apple’s iBeacon has set the ...

Conclusion While the effectiveness of a proximity marketing opportunity relies heavily on location accuracy and the associated tools that track it, you shouldn’t be fooled by those that promise one ...

Liverpool has become one of the first cities to introduce mobile proximity marketing by harnessing Bluetooth Beacons, NFC and geo-fencing technology to enrich visitor’s experience of its rich arts and ...