Fanta wanted to strengthen its position as a fun, unexpected, and the number one Halloween drink among young people. But it needed a way to reach this discerning audience engrossed in TikTok, YouTube, ...

Every holiday has a few, dedicated individuals committed to “going all out.” Whether they’re trying to show up the neighbors, love the look, or just want to put a smile on the faces of those passing ...

In a lot of ways, Halloween is a holiday that seems geared toward kids—after all, they’re the ones who walk around the neighborhood dressed in costumes collecting candy—but it’s really made for ...

Dancing skeletons, spooky pumpkins, bubbling cauldrons and a haunted house will all make appearances on the exterior of University of Virginia’s Rotunda this weekend in celebration of Halloween this ...

Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...