Asha Sharma has spent her first days as Xbox leader redefining the brand's strategy, focusing on Project Helix, Game Pass upgrades, and returning to exclusives.

Xbox gave players a peak at what will be the branding for its next generation of consoles today. It’s going to be called Project Helix for the time being, and that next generation will apparently be ...

Xbox has officially unveiled its new video game console, and, right now, it might be shaping up to be exactly what Xbox needs. Xbox announces new console, Project Helix, as successor to Xbox Series ...

James Ratcliff joined GameRant in 2022 as a Gaming News Writer. In 2023, James was offered a chance to become an occasional feature writer for different games and then a Senior Author in 2025. He is a ...

Future reveal confirmed: Xbox VP Jason Ronald says more Project Helix details will be announced later in 2026, following a recap of GDC information. Hybrid console vision: Project Helix is planned as ...

What a five years it’s been for Xbox. The Xbox Series consoles’ lifespan has seen Microsoft’s gaming ambitions shot into the stratosphere by the $67.9 billion acquisition of Activision Blizzard. At ...

Xbox’s Project Helix represents a bold step in gaming hardware, blending console and PC functionalities into a single hybrid device. According to Colt Eastwood, the system is expected to launch with a ...

Microsoft has confirmed that there will be a new Xbox, dismissing speculation that the console family launched in 2001 may have reached its end. But will the next device resemble the console as we ...

Joshua started at GameRant in 2017 where he fell in love with a company that supports creativity, treats video games with the respect they deserve, and is complete with people whose passions match his ...

When Asha Sharma was appointed as the new CEO of Microsoft Gaming last month, she entered the Xbox stage with a bold statement: “We will celebrate our roots with a renewed commitment to Xbox starting ...

Just days after the retirement of Head of Microsoft Gaming Phil Spencer, the resignation of now-former Xbox president Sarah Bond, and the appointment of the new head of Xbox, Asha Sharma, Xbox has ...

Microsoft Gaming’s new Asha Sharma recently confirmed that the company is already working on its next-generation console, which is currently being called internally as ‘Project Helix’. Yes, all the ...