Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...
The Pro Cheer League debuts in Indianapolis, aiming to pave the way for paying cheerleaders and potentially becoming an Olympic Sport.
The Pro Cheer League launches its first-ever event January 16 as Cheer Athletics leaders guide Dallas Drive into a new ...
MEMPHIS, Tenn., Dec. 19, 2025 /PRNewswire/ -- Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – has ...
FOX 4 News Dallas-Fort Worth on MSN
Dallas pro cheer team headed to first competition
Dallas' newest professional sports team is the Dallas Drive. They are headed to their very first professional cheerleading ...
North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...
Get any of our free daily email newsletters — news headlines, opinion, e-edition, obituaries and more. Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, ...
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