In addition to the thoughts and ideas marketing communications (e.g., ad copy) may engender, merely the experience of processing these communications has been shown to affect consumer judgment (for a ...

Psycholinguists from the Center for Language and Brain found that phonological processing skills continue to influence text reading fluency in 15-to-18-year-old adolescents. This finding argues the ...

We’re all aware of this famous line used by OJ Simpson’s lawyer Johnny Cochrane. It was, some say, the line that set OJ free (at least until he got himself into more trouble). That's because humans ...