The biggest bra shopping problems and how to fix them If there were a Tinder for finding the perfect bra, we’d sign up immediately, because the struggle is real. According to a new survey from ...

A bra that fits can be a true game-changer. It not only feels better, it makes your clothes fit better. That's why we've ...

What is bra sister sizing? “Essentially, this means that there are four different bra sizes, that all sound totally different, but all fit the same size breast,” Tempesta explains. For example, a 36A ...

You finally decide to surrender Ol’ Reliable — the now-stretched, warped and threadbare bra that once was your favorite. It was the perfect bra when you got it (more than a few years ago), but it’s ...

In the name of women who don't fit traditional yet frustratingly restrictive bra sizes, Jockey has boldly created a more inclusive "volumetric" system — a noble effort that doesn't seem likely to lift ...

Nearly $9 billion a year is spent on bras. Yet Consumer Reports ShopSmart says for many, it’s not money well spent. A recent survey by the magazine shows one in five women have regrets about the bra ...

Anyone who has worn an ill-fitting bra or the wrong bra size knows that doing so can ruin an otherwise flawless outfit—or worse, an entire day. (The breast pain and backaches that can come with large ...

There's no question about it, knowing how to measure your bra size is something women everywhere should be taught how to do. Why? Well, when it comes to shopping for bras, strapless bras or sports ...

Vogue’s Nicole Phelps recently interviewed Ed Razek, chief marketing officer at Victoria’s Secret, about the company’s legacy and relevance in 2018. The lingerie giant had just wrapped its annual, ...

The phrase one size fits all definitely doesn’t apply to even the best bras. Whatever you think your bra size is, there’s a high chance you’re wrong. Sorry. Just ask any bra fitter, and they’ll tell ...