Albertsons is bolstering its private-label business with a new brand dedicated to celebrating special occasions, Overjoyed, as the grocery giant taps into demands for value-focused products, ...

There’s a reshaping of consumer purchasing habits playing out in food grocery to the advantage of private label, leaving branded manufacturers with a tough nut to crack to recapture shopper loyalty.

Kroger is jumping on the consumer craze for protein with a new line of private label products focused specifically on that in-demand nutrient. The retailer’s new Simple Truth Protein line includes ...

Private-label is shaking off its fast-follower status as partnerships between manufacturers and brands become stronger, allowing for quicker innovation that responds to consumers' demand for endurable ...

White-label products are sold by retailers but made by third parties, allowing price undercutting. Retailers branding white-label products themselves foster customer loyalty by exclusivity.