Everyone on earth takes a private vote by pressing a red or blue button. If more than 50% of people press the blue button, ...

Pressing a button appears easy, but the brain needs a probabilistic internal model to control a press. A new theory exposes significant improvements to button design that help gamers and musicians.

“Where do you get your ideas?” is a question every creative person dreads. The asker often wants a simple explanation, as though most of us are hit by bolts of inspiration rather than a collection of ...