“I know that 50% of all my advertising dollars are wasted. The problem is I don’t know which 50%.” - David Ogilvy. When Ogilvy was the grand master of the advertising world he was routinely sought out ...

The power of marketing is real, and it can move markets and shape industries, but its impact is only as durable as the ...

Marketing your small business is a necessary part of entrepreneurship. However, it’s an aspect that bemuses many business owners. Knowing how, where and how long to allocate your advertising dollars ...

BUFFALO, N.Y. — Getting a sense of how a product is put together makes consumers more confident that the product will deliver its core benefit — and they’ll be more likely to buy it — according to new ...

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience. Companies cannot focus solely on bottom-of-the-funnel tactics and conversions ...

Out-of-home (OOH) advertising has continued to grow despite other forms of traditional advertising such as newspapers, radio, and television declining over the last several decades. Growth of ...

Researchers from Wiradjuri Land, Edith Cowan University, University of Wollongong, University of Melbourne, University of Tasmania, and University of South Australia published a new Journal of ...