Powerade has partnered with two up-and-coming international soccer stars-Lamine Yamal and Rodrygo Goes-as it aims to reach the next generation of athletes and fans with a mission to foster wellbeing ...

With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport. That’s why Powerade ...

Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension, according to information shared with Marketing Dive. The Coca-Cola brand is ...

CANONSBURG — In the words of Pittsburgh Pirates play-by-play announcer Greg Brown, Canon-McMillan’s Marlee Solomon has hit a “trip, trip, triple.” Solomon doesn’t play baseball, and she doesn’t really ...