From national icon to global contender, Pororo’s producer eyes next chapter

By any measure, “Pororo the Little Penguin” is one of South Korea’s most recognizable characters. Since debuting in 2003, the blue penguin has anchored a domest ...
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'Pororo & Tayo Content Theme Park Building in Wolmido' Attracts 50,000 Visitors in One Month

On May 1st, the ambitious new attraction at Pororo Park in Incheon Wolmido, ‘Pororo & Tayo Content Theme Park in Wolmido’ (hereafter ‘Pororo Theme Park Wolmido’), is expecting to surpass approximately ...
China Internet Information Center

Pororo theme park opens in Beijing

The live show at the Pororo theme park. Photo provided to China Daily. The Pororo theme park, organized by Shanghai Yuyuto Entertainment Facilities and the Beijing Children Art Theatre featuring ...
Wall Street Journal

To Get Attention, Find a Pororo Hook

Pororo, the cartoon penguin that's one of South Korea's top cultural exports, is learning that being a star means being used by people. A few weeks ago, a nutrition-oriented father made news by ...