In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

Doctors say you should be concerned about a new viral challenge involving laundry detergent pods. Videos and pictures have surfaced online of teenagers intentionally putting the pods in their mouth as ...

TikTok is where you go for dancing videos, delicious new recipes, and clever cleaning hacks. But every so often, a new challenge goes viral, triggering an increase in emergency room visits among teens ...

Videos circulated in 2018 on social media showing kids biting into brightly colored liquid laundry detergent packets, or cooking the soap-filled capsules in frying pans, then chewing on them before ...