The Elf on the Shelf set made its Christmas debut in 2005. Back then, Elf on the Shelf was simply a plush figure and a book that told the elf’s story. In the story, Scout Elf is sent to a child’s home ...

A toy, a book and a family tradition. At the holidays, “The Elf on the Shelf” is all of those things to many children and families. But what you may not know is that the Elf franchise got its start ...

Which are the best Elf on the Shelf accessories? The Elf on the Shelf is a Christmas tradition in which magical Scout Elves help Santa keep his lists of who’s naughty and nice updated every night.