A company's brand promise is its public-facing claim of how it will deliver to its customers and it is inextricably linked to growing your business revenue. It starts with how you will frame what job ...

Brand promise doesn’t automatically equal brand experience. Brand builders recognize how critical it is for their brand promise to align with their brand experience, yet getting employees to live the ...

Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk standing for nothing—leaving both your customers and your team without clarity ...

President of Livewire, a change communication agency with offices in Toronto and Chicago. 2020 IABC Global Agency of the Year. This season, recession anxiety is in the air, leaving people uncertain of ...

A recent Gallup survey found that most companies are failing to make good on their agreements. Only half of the almost 18 million customers Gallup surveyed strongly believe that the companies they do ...

As inflation continues to shift consumer priorities, the age of purpose-led marketing is facing a reckoning. Once a rallying cry, brand purpose-- emphasizing “business as a force for good” above all ...

When Michelob Ultra helped Cameron Black become the first blind broadcaster to provide commentary for a basketball game on live television, it was a milestone in accessibility, and it was a brand ...

A passionate branding and communications humanatarian who believe that brands need to work harder beyond profit and create real value to the communities they operate in by having a strong social ...